Therapy Practice Rebrand — From Solo Therapist to Full Practice

Logo for Sound Mind Integrative Psychotherapy with a dark green background, featuring elegant white text and a decorative plant element.
A website homepage for SOUND MIND, a therapy service. The page features a smiling woman sitting on a couch with a laptop, with large white text overlaid that reads, "Where compassion meets truth and healing begins." The background has a dark wall and a plant. There are navigation links at the top for About, Services, Approaches, Contact, and Sound Foundations Education. Below, there's a call-to-action button for a free 15-minute meet and greet. The page also contains sections about healing, client care, and services, with a footer highlighting accepting new clients, telehealth, and online payments.

The Campaign


Industry: Therapy Practice
Services: Branding, Logo Design, Website, Visual Identity, Naming
Goal: Transform a single-therapist brand into a full, modern therapy practice

  • The practice was expanding beyond a single owner into a multi-therapist practice. The current brand didn’t reflect the warmth, professionalism, or growth vision of the new business.

  • We developed a complete brand transformation including:

    • New name, visual identity, and logo

    • Warm, welcoming color palette and brand voice

    • A new website and business cards

    • Messaging aligned with the founder’s personality — genuine, kind, authentic

    • Successfully launched a cohesive, memorable brand identity

    • Improved community perception and elevated professionalism

    • The practice won Small Business of the Year in their town

A collage of nature-inspired and workspace images, including dried plants, a notebook, a cup of tea, flowers, and a smartphone.
A color palette chart displaying five colors: dark green, mauve, gray, neutral, and terracotta with their hex codes and a note about brand identity.
A webpage showing different font styles. The page has a header labeled 'Font' and sections titled 'Font Overview' and 'Copy Font.' The main font example is 'Main Font' in a serif style, with the font name 'Le Jour Serif' and sample alphabets, numbers, and symbols. There's also a section for a 'Copy Font' called 'Glacial Indifference' with sample text and alphabet.
A title slide with the text 'Elements, Shapes, & Illustrations' and two minimalist botanical illustrations of branches with leaves, one in beige and the other in dark gray.