Creating End Of Year Magic

Promotional graphic for a 2024 pass snapshot, featuring a mobile phone with a camera and a QR code for scanning to start. It thanks partners for their support and highlights early access.

The Campaign


Industry: Photography SaaS
Services: App Development, Email, Landing Page, Social Campaign
Goal: Increase engagement, grow product visibility, and drive print sales

  • Pass Gallery wanted a high-impact, end-of-year campaign to get photographers talking, sharing, and thinking about print sales. Historically, engagement had dropped during Q4, and many photographers weren’t aware of how much revenue they were missing by not promoting prints.

  • We built Pass Snapshot: an interactive, Spotify-Wrapped-style experience that showed each photographer their year in review — gallery uploads, top-performing photos, total downloads, and print sales potential.
    Our team created:

    • A web-based app experience

    • A coordinated email + landing page rollout

    • Social templates to encourage sharing and competition

    • Significant increase in social shares and virality from photographers posting their “Snapshot”

    • Major lift in product visibility during a typically quiet season

    • Sparked new conversations on print sales among photographers who hadn't previously focused on them

A graphic with a brown background and four Polaroid-style photos of a couple in outdoor settings, a white calendar overlay, and white text. The photos show the couple embracing and posing near rocky terrain and desert bushes. The calendar indicates the month of September with 40 galleries uploaded, and the text mentions it as the busiests month of the year.
Social media post highlighting a photo from Zion Desert Elopement, with a couple embracing in a desert landscape, and text stating their gallery received 240 views.
A digital graphic displaying a photo storage and editing summary. It mentions uploading 221,538 photos, spending over 580 hours editing, and promotes a free trial of a photo editing service using a code.